Privacy policy

1. Who we are

Above Blank ("we", "us", "our") is a digital marketing agency. This privacy policy explains how we collect, use, and protect your personal information when you visit our website at www.aboveblank.com or use our services.

2. Information we collect

We collect information you provide directly:

• Contact form data: Name, email address, company name, and message content when you submit our contact form.
• Communication data: Any information you share via email, phone, or live chat.

We collect information automatically:

• Analytics data: Pages visited, time spent, referral source, device type, and browser via Google Analytics 4.
• Advertising data: Google Ads click identifiers (GCLID) and UTM tracking parameters stored in your browser for attribution purposes.
• Cookies: Essential cookies for site functionality and analytics cookies for performance measurement.

3. How we use your information

• To respond to your enquiries and provide our services.
• To understand how visitors use our website and improve the user experience.
• To measure the effectiveness of our advertising campaigns.
• To comply with legal obligations.

4. Legal basis for processing

We process your data under the following legal bases:

• Consent: When you submit a contact form or accept cookies.
• Legitimate interest: Website analytics, fraud prevention, and improving our services.
• Contractual: To provide services you have requested.

5. Data sharing

We do not sell your personal data. We share data only with:

• Google Analytics: For website analytics (anonymised).
• Google Ads: For advertising measurement and conversion tracking.
• Email providers: To deliver communications you have requested.

6. Data retention

Contact form submissions are retained for up to 24 months. Analytics data is retained according to Google Analytics default settings (14 months). Advertising tracking data stored in your browser expires after 90 days.

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Object to processing based on legitimate interest.
• Withdraw consent at any time.
• Lodge a complaint with the ICO.

8. Cookies

Our website uses:

• Essential cookies: Required for the website to function.
• Analytics cookies: Google Analytics 4 to understand site usage.
• Advertising cookies: Google Ads conversion tracking.

9. Contact us

For any privacy-related questions or to exercise your rights, contact us at sales@aboveblank.com.