Own their inboxes.
Earn their attention.
Email programmes that land, get opened, and drive real revenue. Smart strategy, purposeful automation, and copy that respects your audience.
Brands we've built email programmes for
Your emails are costing you customers.
You have a list. You send emails. But the results are flat, engagement is dropping, and most of your messages never even get seen. You're not alone.
Dismal open and click rates
Your emails land in promotions tabs or spam folders, and the few that get through are met with indifference. Without proper segmentation, deliverability hygiene, and compelling subject lines, you’re broadcasting into the void.
No strategy beyond the blast
Sending a newsletter whenever someone remembers to write one isn’t a strategy. Without a clear plan tied to customer journeys and business goals, your email marketing is just noise with a send button.
A list that’s stale and shrinking
You haven’t grown your email list meaningfully in months. Unsubscribes outpace sign-ups, and the contacts you do have are disengaged. Your most valuable owned marketing channel is quietly deteriorating.
Automation that doesn’t exist or doesn’t work
You know you should have welcome sequences, abandoned cart flows, and re-engagement campaigns. But either they haven’t been built, or they were set up years ago and haven’t been touched since.
Full-spectrum email solutions.
We don't just send emails — we build complete email marketing ecosystems. From strategy through to automation, design, and deliverability.
Email Strategy & Planning
We develop data-driven email marketing strategies aligned to your business goals, audience segments, and customer lifecycle. Every campaign has purpose, every send has a reason.
Marketing Automation
We design and build automation workflows that nurture leads, recover revenue, and deepen customer relationships — running 24/7 without lifting a finger.
Newsletters & Campaign Design
We write, design, and send email campaigns and newsletters that people genuinely want to open — because they’re relevant, well-crafted, and worth their time.
List Building & Deliverability
We grow your email list with engaged, high-quality subscribers and ensure your emails consistently reach the inbox — not the spam folder or promotions tab.
From audit to ongoing optimisation.
Our email marketing process is thorough but efficient. We start by understanding what you have, build what you need, and continuously refine based on real data.
Audit & Discovery
We review your current email marketing setup — platforms, lists, automations, deliverability, and past performance. We interview your team, study your audience, and identify every gap and opportunity.
Week 1–2Strategy & Architecture
We build your email marketing strategy from the ground up: audience segments, automation workflows, content themes, sending cadence, and technical infrastructure. Everything is documented and approved before we build.
Week 2–3Build & Launch
We design templates, write copy, configure automations, set up tracking, and warm up sending infrastructure. Every email is tested across devices and email clients before anything goes live.
Week 3–5Optimise & Scale
We monitor performance weekly, run A/B tests, refine segments, update automations, and grow your list. Monthly reporting keeps you informed, and quarterly strategy reviews ensure we’re always moving forward.
OngoingMost businesses treat email as an afterthought. We treat it as your highest-ROI channel. They blast and pray. We segment, automate, and optimise. They count opens. We count revenue. Email isn't dead — it's the foundation of every retention strategy that actually works.
Real numbers from real programmes.
We measure success by the metrics that matter to your business \u2014 revenue generated, engagement earned, and lists grown.
We rebuilt their entire email programme from scratch — segmentation, automation flows, and a weekly newsletter. Email went from 8% of revenue to 34%, with a 47% average open rate.
A strategic nurture sequence replaced their single welcome email. By mapping content to the trial journey and adding behavioural triggers, email became their highest-converting channel.
Through lead magnet optimisation, landing page redesign, and strategic partnerships, we grew their email list from 4,200 to over 32,000 engaged subscribers — unsubscribe rate below 0.3%.
“Above Blank transformed our email marketing from something we dreaded doing into our most profitable channel. The automation alone paid for itself in the first month.”
“The strategy they built is something we’ll use for years. Every email has purpose, every automation earns money while we sleep. Genuinely transformative work.”
“We’d tried doing email ourselves for years and never cracked it. Within six weeks, Above Blank had our deliverability sorted, our list growing, and our open rates above 40%.”
“They don’t just send emails — they understand our business. Every recommendation ties back to revenue, not vanity metrics like open rates alone.”
Engagement
Questions? We've got answers.
Let's start a project together.
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