154% organic traffic growth in 6 months for a B2B SaaS platform
A B2B SaaS platform burning through paid acquisition at £45/lead transformed their organic pipeline with strategic SEO — delivering 165K clicks and cutting acquisition costs by 82%.
Straight from the source.
Screenshots pulled directly from Google Search Console and Ahrefs. No edits, no filters — just raw performance data.
Google Search Console: 165K clicks and 16.4M impressions over 12 months
6-month comparison: 118K clicks (+154%) vs previous period's 46.5K clicks
Average position improved from 23.3 to 10.4 — moving from page 3 to page 1
Where Meridian started.
Meridian had product-market fit but zero organic visibility. Their entire growth engine ran on paid acquisition at £45 per lead, and CAC was climbing every quarter as competitors bid up the same keywords.
With 3.42M impressions but only 46.5K clicks in the first six months of the engagement, the site had awareness but wasn't converting search visibility into traffic. Average position sat at 23.3 — buried on page 3 for nearly every target term.
The technical foundation was weak: crawl errors, thin content pages cannibalising each other, and no internal linking strategy. Their blog existed but published without keyword research or topical authority planning.
The strategy behind the numbers.
Technical audit and site architecture
Comprehensive crawl analysis revealed 2,400+ indexing issues. We restructured the site architecture, consolidated cannibalising pages, implemented proper schema markup, and built a faceted internal linking system that distributed authority to money pages.
Content strategy and topical authority
Mapped 180+ target keywords across the buyer journey and built content clusters around 12 core topics. Each cluster contained a pillar page, 8-12 supporting articles, and comparison/alternative pages targeting bottom-of-funnel intent.
Strategic link acquisition
Developed a digital PR programme targeting SaaS and B2B publications. Combined data-driven research pieces with expert commentary to earn editorial links from DR 50+ domains. Built 40+ high-authority links per month.
Conversion rate optimisation
Redesigned landing pages for organic traffic with intent-matched CTAs, social proof placement, and friction-reduced demo booking flows. Organic lead conversion rate improved from 1.2% to 3.8%.
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The numbers speak for themselves.
Organic clicks growth
Monthly performance over the engagement period
Organic clicks grew from 46.5K to 118K in a 6-month period — a 154% increase
Search impressions scaled from 3.42M to 13M — a 280% increase
Average ranking position improved from 23.3 to 10.4 across all tracked keywords
Cost per qualified lead dropped from £45 (paid) to £8 (organic) — an 82% reduction
12 keywords reached page 1 positions within the first 4 months
Demo bookings from organic traffic increased by 340%
While you're reading this, your competitors are ranking.
Every month without SEO is revenue left on the table.
Takes 2 minutes. No credit card required.
Month by month progression.
Technical foundation
Full technical audit, fixed 2,400+ crawl issues, restructured site architecture and internal linking. Implemented schema markup across all key page types.
Content deployment
Launched first 3 content clusters (36 pages). Published pillar content and began internal link building. First page 1 rankings achieved for long-tail terms.
Authority building
Digital PR campaign secured 120+ editorial links. Content clusters expanded to 8 topics. Average position moved from 23 to 15. Organic clicks crossed 10K/month.
Acceleration phase
Compound growth kicked in. Impressions exploded to 2.6M/month as topical authority strengthened. CRO improvements tripled organic conversion rates.
Market dominance
Average position reached 10.4. Monthly clicks exceeded 27K. Organic became the primary acquisition channel, surpassing paid for the first time in company history.
“Above Blank didn't just improve our rankings — they fundamentally changed how we think about organic growth. The 154% increase in clicks translated directly into a 3x reduction in customer acquisition costs. Our board is thrilled.”
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